| I want more online sales |
| Thursday, 21 September 2006 | |
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One of the most popular questions that I am asked when talking to people about their website is... "What about Google? How do I get [the site] at the top of Google?" Welcome to the world of 'Search Engine Optimisation' or 'Search Engine Marketing' - industry terminology for a range of techniques and strategies to help you connect with the right people on the Internet. I provide straightforward advice on how to promote your website, build targetted traffic and encourage visitors to come back to your site on a regular basis. All the websites that I develop are bult on a Content Management System so that you can update the site yourself; plug-in newletter components, e-commerce shopping carts, and much more. The key to optimising your site is in understanding who is visiting and what they are looking for - I recommend linking your site to Google Analytics. A powerful, easy-to-use, and free tool that will enable you to monitor and track the effectiveness of your online marketing. |
