I want more online sales
Thursday, 21 September 2006
Image Do you want more visitors to your website? Want to be found more easily on Google? Maybe you want to turn more visitors into more customers?

One of the most popular questions that I am asked when talking to people about their website is... "What about Google? How do I get [the site] at the top of Google?"

Welcome to the world of 'Search Engine Optimisation' or 'Search Engine Marketing' - industry terminology for a range of techniques and strategies to help you connect with the right people on the Internet. 

I provide straightforward advice on how to promote your website, build targetted traffic and encourage visitors to come back to your site on a regular basis.

All the websites that I develop are bult on a Content Management System so that you can update the site yourself; plug-in newletter components, e-commerce shopping carts, and much more.

The key to optimising your site is in understanding who is visiting and what they are looking for - I recommend linking your site to Google Analytics. A powerful, easy-to-use, and free tool that will enable you to monitor and track the effectiveness of your online marketing.